The surest way to fail anywhere in business is not to advertise. If anything with an online business a strong proportion of the budget should go into advertising both on and off line.
Here we provide an excellent choice of low cost and free business development tools. Use them and start making some big $$$'s.
8. DIRECT EMAIL & SAFELISTS.
Stop spam. Send email directly to people that have signed up for opt in or safelists. Save heaps of bother and gets results.
A. The Ultimate Mailer.
Your choice of memberships with 1 annual fee. Send your advert out to over 22,000 Oportunity Seekers. This is interesting as their are about 14 different categories of interest groups you can send a personalised email to. For more details just Click Here.
B. Get Massive Hits.
Another good Mail List that boast over 1500 members. Buy lifetime membership for a very reasonable price. This will grow in size just like the Ultimate Mailer. Get in early before their price rises. Click Here.
C. Pro Money Mail/Biz Op Alliance,
This boasts some 36,000 members. A choice of Free or monthly membership. To check out the options Click here for more details.
9. PRESS RELEASES.
A much underused resource is your local or national newspapers, radior or television stations. Having been a freelance journalist, if you have something news worthy that other people may interested in then consider writing up some news releases.
Generally 500 words is sufficient. See the example I have included just to get an idea of what is required. Here are a few good places to post press releases.
A. Press Blaster.
PressBlaster is a windows program that allows you to send your own press releases directly to the media. I've been using press releases to promote my company's products and services for the last four years. I use press releases because their highly effective in getting FREE publicity, making my telephone ring, and driving traffic to my web site. It's the kind of advertising that you simply cannot buy.
While I've been manually sending my releases in the past, I've recently discovered PressBlaster!, which totally blew me away. The program includes a database of over 7000 editors and press affiliates. Complete contact information is built right into the program, including the editors name, address, phone, fax, and email address.
It's like having 3 programs all in one easy to use application. In ten minutes I sent my press release to over 2000 contacts. Here's how you do it:
1. Screen one - Create your press release, you can spell check it, and it even creates email messages in HTML (I use BOLD text and COLOR in my email to attract even more attention)
2. Screen two - Pick the media category you want to send to. The whole thing is pre-sorted, so you don't have to hunt down the appropriate editors who would most likely print your release.
3. Click Send!
That's it. It formats your press release to industry standard, and sends it via email directly to the editors. On top of that, it can print labels too. I follow up with a "hard copy" of my press kit by snail mail.
Overall, I found this software extremely effective, and easy to use. If your new to press release writing, they also include a sample template to get you started. For more information check out their website. Just Click Here!
B. Xpress Press PR Notes.
Scrol down on left column and in Online Reference click on e-PR Help Click here.
C. Press Release Mega Submitter. A FREE place to post P.R.'s Click Here.
D. A List of the Worlds Newspapers and contact addresses Click Here
10. Newsletters worth subscribing to. Heck their FREE!
A. TRAFFICOLOGY.
Every month, Trafficology.com pays people $1,000 for their best traffic-generation ideas. Then, they publish all this... FREE! That's why TRAFFICOLOGY is easily the best "How-To-Get-Traffic" newsletter on earth! Click Here.
B. ADLAND DIGEST.
Must admit this is a personal favorite. Published weekly with heaps of well written articles and plenty of reader feedback.
If you are interested in advertising in Adland Digest Ezine, go to right side of page. In yellow box click on advertising. When new page opens go down to item 3 then click on continue to check their rates. If you are marketing MLM, online affiliate programs or home business opportunities, this is probably one of your best sources for getting a good response. Click Here to discover more.
11. E-BOOKS.
Here are a few worth spending a few bucks on.
Secrets of the BIG Dogs.
Gives a good run down on better ways to improve your marketing and what tools you need to get a surge of traffic. Click Here.
12. RESOURCES.
A. CLICK COUNTER.
Do you know how many visitors come to you web page? What is the busiest time? Where they come from? What browser they use? How many times they access your web site. Do you reckon this information could be useful. You bet it is. Well I know I'll probably cut my throat for telling you this but the best FREE click counter i've found that is both useful, easy to use and install and unobtrusive is from Netscape. Click here to give it a whirl.
P.S. I don't get a dime to endorse this product. Its just that good that I'd like to share it with my visitors.
B. U.S. POSTAL & OFFICE PRESENCE.
Many US networking and affiliate programs require you to have a US mailing address and tax ID number in order to participate. This will fulfill the requirements for many of them. It also makes it easier for them to deal with you.
Many companies and individuals marketing to companies and individuals in the US find that it it's valuable to show they have a US presence. It's easy to have a US mailing address, fax number and voicemail number. When you can give people a domestic number to call, they are more likely to respond to your offers or make contact.
