GET A DOMAIN & BRAND YOUR SITE!
It is vitally important to Brand your site with your own Domain name. This is to give your site market recognition. For example if you publish ebooks if you were for example to get a domain like http://ebooks-r-us.com it would help you achieve this aim of brandability. If you have a business say for example Joes Furniture go for a web that reflects your actual business name... http://JoesFurniture.com
Now use your domain name on all your stationary, business cards, newspaper, television, radio, ad flyers, classifieds, even on your car. This is a very good position to advertise your dot com business.
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If you have a fleet of vehicles or just travel daily through traffic on the back of your cars boot or window you http:www.address.com will work wonders. Now if you would like special Decals made up advertising your domain for your car... just Click Here!
Also tell your friends. Drop flyers. Offer special one off deals to your web site and advertise. You will be surprised how quickly you will obtain market recognition.
Now this is not likely to happen overnight. But if you stick with it... it will happen if you keep with these tips.
Dont Forget Email Signatures. Whenever you send out email make sure it has your websites url or link iwth a brief description. For example Go To Joe's Furniture for
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Now if anyone thinks what good is brandability look at these companies that have successfully persued their own promotion.
For example think of an Atlanta Firm that makes a sticky black carbonated drink and you ge the picture. How many people in the world have not heard of Coke(tm).? Ok they have been around since 1901 but their logo or trademark hasn't changed all that much in all that time. And boy do they jealously guard no only the contents but their trade mark.
Why because its worth BILLIONS to them!
On the internet think of the other IT Companies with Successful branding. Yahoo, AOL, Apple, Microsoft, Bill Gates... well good or bad Bill's name is constantly put in our minds.
So what does Brandability achieve and how do you achieve Brandability.
Think of the good old days. Ranchers branded their cattle to stop horse and cattle thieves.
Overall this works for fear of being caught out. So in this sense, it stops your competitors from nicking your good name and using it for their purposes.
Briefly I'll tell a true story. In the 1980's I started one of Australia's first video production companies. Mainly shooting weddings, sporting games and news stories. Some years later another company started after I'd quit my business. They called themselves Paradise Video and were selling pornograpic videos. Hmm could have been a bit embarrassing if I was still in business.
So how do you brand your site? The best way is to buy a domain name which will give you an internet address for your web page. The outlay is dirt cheap these days. Would you believe you can pick up an internet address from only $8.95 for a year. When I first started $70 was the going rate.
To discover more about this incredible dot com sales company that sells domain names from only $8.95 go to 1hotdotspot. This site lists a number of companies with various domain names including .com, .org, .net, .biz. .info, .bet, .tv and more.
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Ways to Promote!
Promote or perish. Nothing could be more truer on the web or out their in home town USA Main Street. The simple fact is fail to promote and you plan your own failure.
Discover how and where to promote to get maximum return on your advertising dollar.
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